When it comes to selling eBooks, two important things absolutely must be in place: First, the eBook has to contain useful information that's presented in an easy to read and interesting manner, and second, the eBook has to have an excellent eBook design.
You might wonder why a good eBook design would matter if the information presented is top-notch. Think of it this way - the most well made car in the world still has to look good to sell in promo materials and in the showroom. It's just the way it is.
There is a psychology behind designing something to sell. Think about the packaging that your favorite morning cereal comes in, or how your favorite department store is laid out. It has to do with designing things in a way that make them attractive to buyers. The buyer might not even realize why something is attractive. He may just have a positive reaction to how it looks and want to be a part of it.
With eBook design, you need present your product in a way that will compel a shopper to take a second look, to feel pulled in, and to want to know more about the product. Depending on what your eBook is about, you'll want the design to create a certain feeling in the buyer. This could be a feeling of comfort, optimism, progress, power or even fear.
Regardless, you need an eBook design that will sell your books for you. And another reason is simply because some people are unfamiliar with what an eBook is - and they need a little push to let them know it's the same as a regular book, only they read it online.
There are two ways to accomplish the task of eBook cover creation. You can design your eBook cover yourself, or you can outsource it. Both are fine and both have advantages.
Designing your own eBook is a great idea if you have the time and want to save a bit of money. You also have to know what you're doing, meaning that you should be very familiar with the types of programs used to accomplish such a task. If you can't produce anything less than a stunning eBook design, don't do it - just outsource the project!
If you're going to design your own eBook, I suggest that before you get into the process, you come up with at least a couple of ideas of how you want it to look. What type of mood are you trying to project? Who is your buying audience? A well-designed eBook will take these questions into account.
If you're going to outsource your eBook design, you'll be in good company. Lots of people outsource this aspect of eBook production because it's time consuming and for what you get, it's very cost effective.
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